For an ultra-exclusive boutique hotel experience in the center of Rome’s luxury shopping district, check into the Portrait Roma. Owned by the Ferragamo family, you’ll feel like you’ve been invited into Mr. Ferragamo’s personal home for your stay.
With only 14 suites, the lifestyle team (their version of butlers) will personally attend to your every need in the Eternal City. Days before we arrived at Portrait Roma, the team reached out to ask about our preferences in order to prepare for our stay. In addition to personal touches like preferred music, bottled water, room temperature, and pillows, Portrait Roma has also embraced the latest technology. They offer keyless locks (you access the building and room via a phone app) and you can WhatsApp message the team for any request or question that you have.
The rooms are sleek and modern yet comfortable. You’ll find photos from the Ferragamo museum collection along with Ferragamo silk patterned curtains, and Salvatore Ferragamo bath products. What hotel have you stayed in where they include eye cream and lip cream in the bathroom? Each room also has a kitchenette and the mini bar is filled with custom selections at your request.





There isn’t a formal restaurant at the hotel. However, they offer a full breakfast and a simple all-day menu that you can choose to enjoy on the terrace or in your room. You can’t miss the guest-only rooftop terrace for aperitivo at sunset. With the Spanish Steps at one end and Via Condotti below, it’s a gorgeous view in the center of everything. “Bar snacks” consist of a full spread including stuffed olives and slices of Pecorino Romano cheese with tomato pepper chutney. Honestly, an evening on the rooftop alone is worth the stay!



To highlight the magic the team can make happen — there was a pizza al taglio shop that everyone told us we had to go to. It’s not fancy and not particularly close to the hotel, but it was our last night in Rome and we had not made it there yet. The team at Portrait Roma made it happen. They contacted the pizzeria and handled everything for us while we had cocktails. When we returned from an evening walk to the Trevi Fountain, they had set an entire table including wine and a pizza cutter. When the pizza arrived, they offered to heat it up as needed. Talk about making the best of restaurants being closed!
Another special touch is the guest discount when you shop at the Salvatore Ferragamo shop. Downstairs is the men’s store, and the women’s boutique is just a few steps away. The Portrait Roma team’s hospitality was remarkable and we look forward to our next visit to their magical terrace.

Portrait Roma, Via Bocca di Leone, 23, 00187 Roma RM, Italy
Note: Portrait Roma and the Lugarno Collection provided support for the reporting of this story.