The Amalfi Coast is one of the most popular tourist destinations in Italy, known for its stunning coastline, picturesque towns, abundant lemon trees, and delicious cuisine. It’s easy to be enticed by the picturesque photos and promises of la dolce vita, but we can promise your trip on the Amalfi coast in the peak tourist season of July and August will be anything but.

If you're planning to visit in July or August, be prepared for large crowds, high prices, and scorching temperatures. 2022 saw crisis levels of American tourism, particularly in Italy, and we’re already being warned that 2023 will be worse.

If your FOMO is getting the best of you, we get it, but we strongly advise you to visit the Amalfi coast in the spring or early fall, when the temperatures are cooler and the crowds are fewer. We guarantee you won’t be missing anything. You won't find many white-sandy beaches on the Amalfi Coast (the water is best enjoyed from a waterslide on your yacht), the frequency and intensity of summer heat waves are increasing in Europe, and the annual increase in summer prices for hotels on the Amalfi Coast outpaces inflation.

Luckily, there are several alternatives to the Amalfi Coast that offer at least as much beauty and charm without the overwhelming crowds and touristy vibe, especially if you’re looking for an authentic European experience.